A premium website that reflects the quality of the work — and actually converts visitors into clients.
At a Glance
Fast
Load time under 3 seconds on mobile
Clear
Quote CTA above the fold
Professional
Site that reflects the quality of the work
“Before, everything came through phone calls. Now clients arrive with confidence — they've already seen the work.”
The Challenge
They had an outdated site that didn't reflect the premium quality of their materials. Loading speeds were poor on mobile. There was no clear path to requesting a sample or getting a quote — potential customers had to dig for contact information.
Discovery
We identified that image quality was the core differentiator — but the old site was compressing and slowing everything down. Mobile performance was critical.
Design
A gallery-first layout with stone photography as the hero. Fast-loading, sharp on every device. The quote CTA was placed in the header, visible on first load.
What We Did
Discovery
We identified that image quality was the core differentiator — but the old site was compressing and slowing everything down. Mobile performance was critical.
Design
A gallery-first layout with stone photography as the hero. Fast-loading, sharp on every device. The quote CTA was placed in the header, visible on first load.
Build
Image optimisation pipeline, lazy loading for the gallery, and a tap-to-call phone number in the header. Every page designed to convert.
Launch
Polo Stone's new site launched with full analytics in place. For the first time, they could track where enquiries were coming from.
The Result
Yes
Quote enquiries now come through the website
Site visitors can now request a quote and get a response without having to call. For the first time, Polo Stone can see where enquiries originate and which pages actually convert.
“Before, everything came through phone calls. Now clients arrive with confidence — they've already seen the work. The website does the selling before we even speak.”
James Holbrook
Polo Stone
Next Steps
We help trade businesses across the UK build websites that actually convert — with AI chatbot lead qualification included.
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